INTRODUCTION

English Business Communication will be helpful to anyone who is working or training in an administrative, managerial or secretarial role. It demands good communication in business English and communication skills.



This course will enable the participants to be able to:
•    Stimulate interest in the use of business English so that it can be written more accurately, clearly and concisely
•    Provide specimen layouts of all business communications
•    Provide wide range of authentic documents of interest and reference
•    Do practical assignments to reinforce learning
•    Do practical approach in composing effective business communication


CAREER OPPORTUNITIES

English is the International language for global communication. Those who are competent in English Business Communication can get good jobs in administration, secretarial and managerial position.

MODULES

INTRODUCTION
•    Understanding the importance of English Language
•    Importance of retraining in current economic rate
•    Inculcating confidence amongst students in the use of English
•    Understanding motivation and work ethics

THE NATURE OF COMMUNICATION
•    Overview of communication
•    Oral communication
•    Use of English in communication

BUSINESS LETTERS
•    Introducing the business letters
•    Rule of good writing
•    Types of correspondence


TELECOMMUNICATIONS
•    e-mail and fax messages

INTERNAL COMMUNICATION
•    Memoranda
•    Reports
•    Meetings documentation

PERSUASIVE COMMUNICATION
•    Circular and sales letter
•    Publicity material
•    Newsletter
•    Notices and advertisements
•    Leaflets
•    Invitations

VISUAL COMMUNICATION
•    Form design
•    Questionnaires
•    Visual presentation

REFOMULATING AND SUMMARISING

COMPREHENSION

FINAL PROJECT


DURATION

15 weeks - 2 times a week - 3 hours for every session (Total = 90 hours) or weekend (6 hours per session during weekends ). Total = 90 hours.


 
METHODOLOGY
•    Practical and hands on skills = 80%, Theory/lecture = 20%
•    Assessment by assignment, projects and portfolio


ADVANCE COURSE

Graduate of PQC, Business English Communication an continue at Diploma Level in Professional English with Cambridge International College (CIC) or London Chamber of Commerce and Industry and other qualification bodies. Note: Participants for PQC, Business English Communication must have a reasonable command of English.